Here’s the dream of many a novice Internet marketer! You spend the price of a takeaway on a domain name, free hosting space is thrown in for good measure, you spend an hour or two choosing a niche and another day building a website, then you make room in your diary for an hour tops every week for housekeeping and driving traffic to your site! Then in a year or two you sell your domain name and website and before you can shout ‘fast fortune’ you’re deciding what top-of-the-range sports car to buy, where to site your new mansion, how to get your own back on the boss when you hand in your notice tomorrow! Ah yes, the stuff that dreams are made of… and truly not all that far from reality!
That’s because complete Internet novices really have created simple websites, and attracted regular high traffic their way, as well as getting their sites ranked number one on Google and other search engine listings – and sometimes selling their sites for thousands and sometimes millions of pounds (or dollars or other country currency) in just a few months!
Surprisingly to most newcomers, the most likely reason simple websites fetch staggeringly high prices buy backlinks is not usually down to design, or even products or services sold at the site, the most common denominator is usually TRAFFIC! Plus search engine ranking which is pretty much synonymous with ‘traffic’.
The reason sometimes simple sites fetch incredibly high prices is that wealthy buyers typically seek ready made customers for proposed new ventures, and they’ll invest heavily in sites with regular traffic, even if that means redesigning the site from scratch.
If you see yourself making that kind of money you need to know how to build a site and attract heavy traffic that remains permanently high in search engine returns.
One way, also perhaps the easiest and least expensive way to achieve your objective, is by building links to the site!
Among other things building links – sometimes ‘linkbuilding/link building’ and ‘backlinking/back linking’ – is the process of creating links from other companies’ Internet sites back to your own website, in a way that suggests those other firms are recommending your goods and services to their own visitors. Should those other sites be highly respected by search engines, what Google describes as having high page ranking or ‘PageRank’, that will add weight to their ‘recommendation’ and help your site rank higher in search engine returns.
Google describes ‘PageRank’ as:
“… our view of the importance of web pages by considering more than 500 million variable and 2 billion terms. Pages we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.”
(‘Votes’ in the last paragraph describes the process of other website owners ‘recommending’ your site via the backlinking process.)
Consequently, the more buy backlinks – votes – you receive, and the better quality* those links happen to be, the more traffic you will attract, and the higher your site will rank in search engine returns. And yes, the more money you’ll make when you sell it!