Although it can be tempting to use underhanded tricks, known as black hat techniques, to appeal to search engines, there are some completely legal tricks in Googles eyes you can use to buy backlinks more SEO juice for your website. One of the best known is cultivating backlinks, which means getting related links from other sites to your website. Buying or trading links, is nowhere near as effective these days as Google has changed its algorithms to pay less attention to these types of links. It is actually easy to build your own collection of great backlinks without too much trouble and here are 3 tried and tested tips for building legitimate backlinks for better SEO:
1. Become an Authority
Search engines such as Google and Bing just love fresh content, so build backlinks by starting your own authority blog. Use WordPress or another good blogging platform to establish an active question and answer format. Check your blog every day and use it to converse with curious customers and if your content is good quality customers and even competitors will link to the content automatically. Whenever a relevant product is mentioned in your responses be sure to link to an appropriate landing page. This means link to the page the product is on and not always to the home page of your website.
You will naturally begin establishing more link juice for various random pages across your website but you can also direct the social conversation toward any product you wish to promote. Use a light promotional touch and take a supportive stance. It will help further your image of authority on those products and get individual pages to rank higher in the search engines. One way your blog will help is by gaining social links like Facebook likes and Twitter tweets from your readers.
2. Get Backlinks from Highly Ranked Authorities
Backlinks from highly ranked authority sites are especially valuable. Search for organizations and websites that are related to your field of business and introduce yourself. Make comments on their blogs and insert backlinks if allowed. Attend industry seminars and webinars and request business cards and e-cards so that you can get to know these organizations and they know you. When the time is right ask for a natural backlink. That means a backlink that falls within some original content such as a paragraph on their website related to your business or in a blog entry. The important thing to remember about these links is that although they are harder to gain they are worth anything up to 100 or 1000 other links of a much lower quality.
3. Get Social Backlinks
Jump on the social media bandwagon to network and build a fan base that will buy backlinks for you. Facebook, Twitter and even YouTube will allow URLs to be inserted almost anywhere and these all count. What is great about the social scene is its ability to go viral. That means fans will share your links with friends and urge them to join your fan base. When it comes to building backlinks quickly, social media really shares the love.
Twitter is particularly powerful in this regard. If you have a good post on your blog that just one person tweets to their followers it only take a couple of them to re-tweet it to theirs. They in tern re-tweet it to their followers and so on until you have 100’s or 1000’s of people getting your web page pushed at them.