If you are banned following are the ways to regain your ranking.
1- Use the disavow tool if you have too many spam links.
To use this tool you should have complete knowledge about your links if you used it in wrong way, you can harm your site, so be confident your site is really banned from google panda or penguin.
If your site decreased ranking , first check the site and confirm what is it. It can be google dance or something else.
2- According to lattes panda and penguin update meta keywords are not so important but adding them is a plus sign, Most of big search engines extract data from meta keywords like bing , yahoo, and alixa.
There are some link percentages introduced after panda update.
3- Use 40% Bound links like “click here” “go here” or something like this. 40% URL links which contain full url’s of your site. and only 20% direct anchor text links.
4- Don’t over optimize the site by keyword stuffing or spam methods ( On page or off page )
5- First check your TF- and IRF values in your content and then select the keywords very carefully. By choosing wrong keywords can harm the site or could be ban.
6- Use only quality content and don’t compromise on it. That’s the key of success.
Google has said before that SEO, or SEO, can be positive. Effective SEO can create a website more crawlable and create individual pages more available and more readily found. Look for website search engine optimization contains things as simple as keyword research to ensure that the right words are on the page, not just industry info that normal individuals will never type.
White hat” website search engine optimization often improves the user friendliness of a website, help create excellent content, or create sites quicker, which is excellent for both customers and search engines. Good SEO can also mean excellent marketing: thinking about innovative ways to create a website more powerful, which can help with Google as well as social networking. The net result of making an excellent website is often greater attention of that website on the web, which can change into more individuals connecting to or viewing a website.
Marketing of goods and services on internet is a strategy of marketing in which we attract user towards our products and services. The only motive of internet marketing of business is to increase demand curve of consumer. We know that internet is also called World Wide Web on which information is easy to access and easy to spread. Internet is the spreader of latest information and you can use it to spread latest updates of your business. Business information on World Wide Web is easy to access but search engines have so many other results to show in a search and in this search where your site stands matter’s a lot! Site rank or site position both are important to increase your demand curve in order to increase customers, some strategies are available to increase your web popularity and some tools are available to check this popularity like rank checker and position checker. But an unethical web promotion of your business can harm your reputation so make sure that you are using the ethical strategies for your web promotion. What strategies are made to do ethical internet marketing? Search engine optimization is the best way to increase popularity of a website. It increases the visibility of a website in order to attract visitors. SEO techniques are based on search engines ranking techniques like how search engine ranks up a site? Best search engine optimization company use to follow the search engine algorithms to increase web importance of a business but an old-fashioned SEO is not effective in ranking up a site. Social media marketing is a process in which you can gain maximum traffic because maximum traffic is found in social networking sites. Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Email marketing is another part of internet marketing in which electronic mail is sent to a group of customers to attract them. It is the method to convince customers by quality writing. Content marketing is the most important strategy in internet marketing because in this you are providing information of useful services of your business.