Marketing of goods and services on internet is a strategy of marketing in which we attract user towards our products and services. The only motive of internet marketing of business is to increase demand curve of consumer. We know that internet is also called World Wide Web on which information is easy to access and easy to spread. Internet is the spreader of latest information and you can use it to spread latest updates of your business. Business information on World Wide Web is easy to access but search engines have so many other results to show in a search and in this search where your site stands matter’s a lot! Site rank or site position both are important to increase your demand curve in order to increase customers, some strategies are available to increase your web popularity and some tools are available to check this popularity like rank checker and position checker. But an unethical web promotion of your business can harm your reputation so make sure that you are using the ethical strategies for your web promotion. What strategies are made to do ethical internet marketing? Search engine optimization is the best way to increase popularity of a website. It increases the visibility of a website in order to attract visitors. SEO techniques are based on search engines ranking techniques like how search engine ranks up a site? Best search engine optimization company use to follow the search engine algorithms to increase web importance of a business but an old-fashioned SEO is not effective in ranking up a site. Social media marketing is a process in which you can gain maximum traffic because maximum traffic is found in social networking sites. Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Email marketing is another part of internet marketing in which electronic mail is sent to a group of customers to attract them. It is the method to convince customers by quality writing. Content marketing is the most important strategy in internet marketing because in this you are providing information of useful services of your business.